Asian Network Download chart presents opportunity for honour campaign song.
The Asian Network Download chart was launched last Sunday.
Compiled by the Official Charts Company (who also compile the UK Top 40 for Radio 1), the Asian Download Chart tracks sales of specifically Asian and Asian-influenced music across 25+ digital retailers.
Although slightly overshadowed by the recent announcements on the fate of the Asian Network, the launch of the chart is a real coup for Mark Strippel, Head of Music at the Asian Network. I know that he has campaigned for many years for chart recognition of Asian music sales.
Phil Matcham of the Official Charts Company has kindly confirmed to MixTogether & Friends the criteria for entry into the Asian Download Chart: the song must be newly released (within the last 8 months) and be by an Asian artist or have a distinct Asian influence. The record label must be registered with PPL, and on the radar of the Official Charts Company.
This formal recognition structure for Asian music presents an opportunity to forced marriage and honour campaigners.
If an established Asian artist or group of artists would agree to record a song campaigning against forced marriage and honour based violence, then with enough sales the song is guaranteed airplay on the Asian Network.
In the past this would not have been guaranteed.
With the right song and the right campaign, a record could top the Asian Download Chart and break into the UK Top 40, as Jay Sean has done this week.
This is an opportunity that the honour campaigning community will not miss.



